银行营销响应包(Bank Marketing)
真实开源数据集封装(SKU-25):UCI Bank Marketing。客户与活动特征 + 是否订阅定期存款 y;CC BY 4.0,免费开源。
提供商: 平台自营
交付形态:文件包
适用场景
1 / 5场景说明
本数据包「银行营销响应包(Bank Marketing)」适用于以下场景:
1
营销触达响应 / 转化预测(目标列:y)
2
客户画像特征工程与活动效果评估基线
3
不平衡样本下的营销模型评估(精确率、召回、Lift)
4
金融/零售增长场景的公开数据对照实验
不适用于:实时授信审批、监管报送,或替代真实客户隐私数据。
使用指南
2 / 5通过统一 API 拉取数据(全站接口相同,仅替换 slug)。
-
1
获取凭证
登录 → 购买 → 在 申请 API Key 签发密钥(仅显示一次)
-
2
发起请求
GET /api/v1/data/finance-bank-marketing/rows?page=1&size=10,Header:X-API-Key -
3
解析响应
从 JSON 的
rows取数据,用total翻页 -
4
处理错误
401密钥无效 ·403未购买/无权 ·400参数错误 ·429过频 ·502上游失败
数据集说明
3 / 5SKU-25 银行营销响应包(Bank Marketing)
- 源:Bank Marketing (UCI)
- 行业:金融
- 标签列:
y - 场景:marketing_response
- 许可:CC BY 4.0(可商用分发,须署名)
字段 Schema
4 / 5{
"fields": [
{
"dtype": "int64",
"is_label": false,
"kind": "numeric",
"name": "age",
"nullable": false,
"nunique": 78
},
{
"dtype": "str",
"is_label": false,
"kind": "numeric",
"name": "job",
"nullable": false,
"nunique": 12
},
{
"dtype": "str",
"is_label": false,
"kind": "numeric",
"name": "marital",
"nullable": false,
"nunique": 4
},
{
"dtype": "str",
"is_label": false,
"kind": "numeric",
"name": "education",
"nullable": false,
"nunique": 8
},
{
"dtype": "str",
"is_label": false,
"kind": "numeric",
"name": "default",
"nullable": false,
"nunique": 3
},
{
"dtype": "str",
"is_label": false,
"kind": "numeric",
"name": "housing",
"nullable": false,
"nunique": 3
},
{
"dtype": "str",
"is_label": false,
"kind": "numeric",
"name": "loan",
"nullable": false,
"nunique": 3
},
{
"dtype": "str",
"is_label": false,
"kind": "numeric",
"name": "contact",
"nullable": false,
"nunique": 2
},
{
"dtype": "str",
"is_label": false,
"kind": "numeric",
"name": "month",
"nullable": false,
"nunique": 10
},
{
"dtype": "str",
"is_label": false,
"kind": "numeric",
"name": "day_of_week",
"nullable": false,
"nunique": 5
},
{
"dtype": "int64",
"is_label": false,
"kind": "numeric",
"name": "duration",
"nullable": false,
"nunique": 1544
},
{
"dtype": "int64",
"is_label": false,
"kind": "numeric",
"name": "campaign",
"nullable": false,
"nunique": 42
},
{
"dtype": "int64",
"is_label": false,
"kind": "numeric",
"name": "pdays",
"nullable": false,
"nunique": 27
},
{
"dtype": "int64",
"is_label": false,
"kind": "numeric",
"name": "previous",
"nullable": false,
"nunique": 8
},
{
"dtype": "str",
"is_label": false,
"kind": "numeric",
"name": "poutcome",
"nullable": false,
"nunique": 3
},
{
"dtype": "float64",
"is_label": false,
"kind": "numeric",
"name": "emp.var.rate",
"nullable": false,
"nunique": 10
},
{
"dtype": "float64",
"is_label": false,
"kind": "numeric",
"name": "cons.price.idx",
"nullable": false,
"nunique": 26
},
{
"dtype": "float64",
"is_label": false,
"kind": "numeric",
"name": "cons.conf.idx",
"nullable": false,
"nunique": 26
},
{
"dtype": "float64",
"is_label": false,
"kind": "numeric",
"name": "euribor3m",
"nullable": false,
"nunique": 316
},
{
"dtype": "float64",
"is_label": false,
"kind": "numeric",
"name": "nr.employed",
"nullable": false,
"nunique": 11
},
{
"dtype": "str",
"is_label": true,
"kind": "numeric",
"name": "y",
"nullable": false,
"nunique": 2
}
],
"format": "csv",
"label_column": "y",
"license_hint": "CC BY 4.0",
"source_name": "Bank Marketing (UCI)",
"source_url": "https://archive.ics.uci.edu/dataset/222/bank+marketing"
}
调用示例
5 / 5路径中的 slug 换成已购商品标识即可。完整说明见 API 文档。
curl -H "X-API-Key: ds_你的密钥" \ "https://www.dataocean.zhixxing.cn/api/v1/data/finance-bank-marketing/rows?page=1&size=10"
import requests
r = requests.get(
"https://www.dataocean.zhixxing.cn/api/v1/data/finance-bank-marketing/rows",
headers={"X-API-Key": "ds_你的密钥"},
params={"page": 1, "size": 10},
timeout=30,
)
r.raise_for_status()
print(r.json())
const apiKey = "ds_你的密钥";
const url = new URL("https://www.dataocean.zhixxing.cn/api/v1/data/finance-bank-marketing/rows");
url.searchParams.set("page", "1");
url.searchParams.set("size", "10");
const resp = await fetch(url, {
headers: { "X-API-Key": apiKey },
});
if (!resp.ok) throw new Error(`HTTP ${resp.status}`);
const payload = await resp.json();
console.log(payload);
import java.net.URI;
import java.net.http.HttpClient;
import java.net.http.HttpRequest;
import java.net.http.HttpResponse;
var client = HttpClient.newHttpClient();
var request = HttpRequest.newBuilder()
.uri(URI.create("https://www.dataocean.zhixxing.cn/api/v1/data/finance-bank-marketing/rows?page=1&size=10"))
.header("X-API-Key", "ds_你的密钥")
.GET()
.build();
var response = client.send(request, HttpResponse.BodyHandlers.ofString());
System.out.println(response.statusCode());
System.out.println(response.body());
package main
import (
"fmt"
"io"
"net/http"
)
func main() {
req, _ := http.NewRequest("GET",
"https://www.dataocean.zhixxing.cn/api/v1/data/finance-bank-marketing/rows?page=1&size=10", nil)
req.Header.Set("X-API-Key", "ds_你的密钥")
resp, err := http.DefaultClient.Do(req)
if err != nil {
panic(err)
}
defer resp.Body.Close()
body, _ := io.ReadAll(resp.Body)
fmt.Println(resp.StatusCode, string(body))
}
using System.Net.Http;
var client = new HttpClient();
client.DefaultRequestHeaders.Add("X-API-Key", "ds_你的密钥");
var json = await client.GetStringAsync("https://www.dataocean.zhixxing.cn/api/v1/data/finance-bank-marketing/rows?page=1&size=10");
Console.WriteLine(json);
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